Professional Experience

Texas Monthly

Engagement Editor

2017 - Present

Responsibilities

Write, edit, and produce material for Texas Monthly's Facebook, Twitter, Instagram, and other social media channels

Manage the daily publishing schedule for social channels

Engage with social audiences and form a sense of community

Work closely with editorial, marketing, and audience development team members on content promotion strategies to grow audiences and elevate Texas Monthly ’s social media presence

Collaborate with audience development team members to identify audiences for targeting and promotion of posts

Participate in brainstorming sessions on how to tell stories across platforms

Identify and report on new social trends, tools, and capabilities


Blanton Museum of Art

Digital Content Strategist

2013 - 2017

Accomplishments

Facilitated growth of Blanton’s social media profiles:

  • Facebook: 133%
  • Instagram: 2,547%
  • Blanton Blog: 298%
  • Twitter: 74%
  • Tumblr: 183%

Created and implemented a comprehensive digital marketing strategy for the Blanton that includes ad creation and oversight of Google Adwords, Google Grants, and Facebook advertising

Positioned the Blanton as a leader in the field of museum social media marketing with the early adoption of platforms like Snapchat

Identified and invited influential Instagram users to the museum for a private Instameet, driving a 13% increase in Instagram followers over the next month

Received the Staff Excellence award in Spring 2015

Responsibilities

Content creation and community management for all Blanton digital assets, including Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat, and Vine

Develop and execute a social media marketing strategy for 5-6 world-class art exhibitions per year

Management of museum’s relationship with outside marketing agency; guided creative development of high-level campaign

Key leader to facilitate the design of a new website with an outside agency

Implemented and oversee all Facebook-based marketing

Executed campaigns through Google Grants and Google Adwords

Optimize marketing content through Google URL Builder and Google Analytics to track ROI

Oversee editorial for the Blanton blog, working across museum departments to write, edit, and publish posts

Management of the Blanton’s website on Wordpress, including publishing, editing, and building out landing pages


Freelance
2015 - Present

Coraggio Equestrian: January 2015 – Present
NightWatch: January – March 2016

Accomplishments

Facilitated growth of the NightWatch Instagram by 50% in three months

Facilitated growth of the Coraggio Equestrian website traffic by 246% in one year

Responsibilities

Coraggio Equestrian:

Oversee content creation for social media (Facebook and Instagram)

Advise on marketing opportunities for local and regional placements in both print and digital media

Implement and oversee SEO best practices on website

Maintain brand strategy across all digital properties

Capture horse show and barn photography for use in marketing materials

NightWatch:

Developed a social media marketing strategy for initial online launch and pre-order period of the world’s first smart halter

Sourced multimedia assets and independently developed marketing content for social media channels

Identified and made introductions to community influencers and target customers

Created and oversaw the editorial content calendar for the NightWatch blog


Slow Art Day

Social media manager

2012 - 2013

Accomplishments

Grew the Slow Art Day Tumblr from zero to over 10,000 followers in the first seven months of re-launch

Responsibilities

Developed content strategy for social media, including the creation of profiles and re-launching previously created assets

Managed a team of seven interns and implemented a consistent brand voice across channels

Served as the first point of contact for individuals interested in hosting a Slow Art Day event at their museum

Wrote, edited, and developed content for the Slow Art Day blog and social media channels

Collected, analyzed, and presented to senior staff monthly metrics tailored to Facebook and Tumblr


Accomplishments

Developed an art history website that featured a different artist daily, attracting over 200,000 followers in two years

Featured numerous times on the Tumblr Radar; inclusion as one of Tumblr’s Spotlighted Art Blogs; selected as an Editor for the Tumblr Art Tag for over two years

Collaborated with Tumblr to host an offline meetup at the Pace Gallery and the Whitney Museum in New York

Collaborated with the Modern Art Notes Podcast, Artspace, and the San Francisco Museum of Modern Art

Responsibilities

Curated a selection of 20-30 posts per day, focusing on a specific artist

Created and managed corresponding Facebook, Twitter, and Instagram accounts

Oversaw copyright limitations and responded to image rights requests

Cave to Canvas

Founder

2011-2015


University of Texas at Austin
Graduated December 2013

BA, English Language and Literature; graduated Cum Laude

BA, Art History; graduated Cum Laude

EDUCATION


Expertise in Google Analytics and related properties

Expertise with Sprout Social, Wordpress, Expression Engine, and other content management systems

Proficiency with Microsoft Office Suite

Proficiency in basic graphic design, including Adobe Creative Suite

Lifestyle photography

Basic video editing

Skills