Professional Experience

Senior leadership and oversight of $17M global technology customer business

Effectively managed social projects and business operations while providing a long-term vision for overall customer goals and growth

Provided strategic counsel on social media best practices across all major networks

Oversaw “business of the business” across the Khoros Strategy team, including staffing resources of 60+ team members, accurately invoicing customers each month, and providing senior leadership through a company acquisition and merger

Supported new business requests through scoping and drafting SOWs

Coached and guided analysts to plan, forecast, and report on social marketing and care programs against a defined set of business objects and KPIs

Reviewed paid and organic social content for optimization and strategic opportunities to improve

Managed and mentored social media strategists, associate strategists, and coordinators by facilitating opportunities for growth and accomplish established goals

Oversaw hiring process for additional team members to meet business needs

Khoros (Formerly Spredfast)

Senior Strategist

February 2019 - Present

Managed 5-10 social media projects for global tech customer

Supervised day-to-day activities while also acting as a first touchpoint for external account management, strategic thought leadership, and project growth

Oversaw global teams of social media managers and coordinators across North America, LATAM, EMEA, and APAC; optimized workflows and processes to create efficiencies

Expertise in social listening; used Spredfast software to monitor customers’ brands across major social networks and actively mined social conversations for relevant insights and opportunities to engage

Managed the creation of reports and deliverables in collaboration with dedicated analysts spanning social listening, community care, and content performance

Supported senior leads with regards to business operations; helped develop staffing plans, scope new projects, and write SOWs


Social Media Strategist

March 2018 - February 2019

Texas Monthly

Engagement Editor

June 2017 - February 2018


Increased social referral traffic to Texas Monthly’s website by 24%
Grew social followers by a combined 19.6%
Increased Twitter impressions by 151%

Write, edit, and produce 500-700 pieces of social material for Texas Monthly's Facebook, Twitter, and Instagram per month

Develop and implement a cross-channel social media strategy designed to increase brand affinity, boost website traffic, and drive revenue

Community management of over 500,000 followers across accounts with an emphasis on reader engagement

Spearhead interdepartmental teams across editorial, marketing, audience development, and events to develop social media content and marketing plans

Develop and oversee paid social strategies through Facebook Ad Manager in collaboration with audience development

Compile and optimize content for newsletter delivery of weekly and monthly emails through Campaign Monitor

Compile and analyze social and website reports through Google Analytics, SproutSocial, CoSchedule, and Parsley

Blanton Museum of Art

Digital Content Strategist

2013 - 2017


Facilitated growth of Blanton’s social media profiles:

  • Facebook: 133%

  • Instagram: 2,547%

  • Blanton Blog: 298%

  • Twitter: 74%

  • Tumblr: 183%

Created and implemented a comprehensive digital marketing strategy for the Blanton that includes ad creation and oversight of Google Adwords, Google Grants, and Facebook advertising

Positioned the Blanton as a leader in the field of museum social media marketing with the early adoption of platforms like Snapchat

Identified and invited influential Instagram users to the museum for a private Instameet, driving a 13% increase in Instagram followers over the next month

Received the Staff Excellence award in Spring 2015


Content creation and community management for all Blanton digital assets, including Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat, and Vine

Develop and execute a social media marketing strategy for 5-6 world-class art exhibitions per year

Management of museum’s relationship with outside marketing agency; guided creative development of high-level campaign

Key leader to facilitate the design of a new website with an outside agency

Implemented and oversee all Facebook-based marketing

Executed campaigns through Google Grants and Google Adwords

Optimize marketing content through Google URL Builder and Google Analytics to track ROI

Oversee editorial for the Blanton blog, working across museum departments to write, edit, and publish posts

Management of the Blanton’s website on Wordpress, including publishing, editing, and building out landing pages

2015 - Present

Coraggio Equestrian: January 2015 – Present
NightWatch: January – March 2016


Facilitated growth of the NightWatch Instagram by 50% in three months

Facilitated growth of the Coraggio Equestrian website traffic by 246% in one year


Coraggio Equestrian:

Oversee content creation for social media (Facebook and Instagram)

Advise on marketing opportunities for local and regional placements in both print and digital media

Implement and oversee SEO best practices on website

Maintain brand strategy across all digital properties

Capture horse show and barn photography for use in marketing materials


Developed a social media marketing strategy for initial online launch and pre-order period of the world’s first smart halter

Sourced multimedia assets and independently developed marketing content for social media channels

Identified and made introductions to community influencers and target customers

Created and oversaw the editorial content calendar for the NightWatch blog

Slow Art Day

Social media manager

2012 - 2013


Grew the Slow Art Day Tumblr from zero to over 10,000 followers in the first seven months of re-launch


Developed content strategy for social media, including the creation of profiles and re-launching previously created assets

Managed a team of seven interns and implemented a consistent brand voice across channels

Served as the first point of contact for individuals interested in hosting a Slow Art Day event at their museum

Wrote, edited, and developed content for the Slow Art Day blog and social media channels

Collected, analyzed, and presented to senior staff monthly metrics tailored to Facebook and Tumblr


Developed an art history website that featured a different artist daily, attracting over 200,000 followers in two years

Featured numerous times on the Tumblr Radar; inclusion as one of Tumblr’s Spotlighted Art Blogs; selected as an Editor for the Tumblr Art Tag for over two years

Collaborated with Tumblr to host an offline meetup at the Pace Gallery and the Whitney Museum in New York

Collaborated with the Modern Art Notes Podcast, Artspace, and the San Francisco Museum of Modern Art


Curated a selection of 20-30 posts per day, focusing on a specific artist

Created and managed corresponding Facebook, Twitter, and Instagram accounts

Oversaw copyright limitations and responded to image rights requests

Cave to Canvas



University of Texas at Austin
Graduated December 2013

BA, English Language and Literature; graduated Cum Laude

BA, Art History; graduated Cum Laude


Expertise in Google Analytics and related properties

Expertise with Sprout Social, Wordpress, Expression Engine, and other content management systems

Proficiency with Microsoft Office Suite

Proficiency in basic graphic design, including Adobe Creative Suite

Lifestyle photography

Basic video editing