In a highly competitive industry, Coraggio Equestrian needed to stand out online.
To drive new business, Coraggio Equestrian got serious about their online presence. In addition to word of mouth, appearing on the first page of Google was critical to attract horse owners in the Austin area. Working with the business owners, I identified 4-5 targeted keywords, and implemented SEO best practices across their website that boosted search results and increased leads. In one year, the website traffic grew by 246%, thanks to some smart search engine optimization.
Coraggio Equestrian wanted to focus on their clients, not their website.
In 2015, I took over the day-to-day management of the existing Coraggio Equestrian website, updating pages to ensure accurate content. In early 2017, I suggested and then executed a complete website redesign that emphasized high-quality photography, clean lines and an elegant design, and a superior user experience with a focus on lead generation. From collecting and sharing testimonials, to shooting and uploading photos showcasing the business, Coraggio Equestrian's website is optimized to provide a quality experience for both existing and new customers alike.
In today's online world, images are paramount in promoting a business.
As an amateur photographer, I provide Coraggio Equestrian with high-quality, lifestyle photography to showcase the barn and clients. Whether photographing on location in Austin, or in Texas and surrounding states at horse shows, I am always looking for unique perspectives that communicate the beauty of these animals, while also conveying the atmosphere of the barn to potential clients.